TORONTO, ON – [July 30, 2026] Gravity Management is proud to announce the next chapter in its evolution, introducing a refreshed brand, an expanded roster of elite athletes, and an enhanced approach to helping partners connect with one of the world’s most passionate sporting audiences.

Founded in 2022 by Olympic Gold Medallist Ryan Fry and his partner, Gravity Management has quickly established itself as one of curling’s leading athlete management and commercial partnership agencies. The company represents many of the world’s top teams, providing sponsorship strategy, partnership management, social media management, content creation, and brand development services that allow athletes to focus on performance while maximizing opportunities off the ice.

The 2026–27 season marks a significant milestone for the company, with an expanded international roster featuring 10 elite teams representing five countries across North America and Europe, including Olympic, World, and Grand Slam champions.

As Gravity Management’s portfolio continues to expand, it creates new opportunities for brands to maximize their exposure by partnering with a collection of the world’s top curling teams. This broader platform offers increased broadcast visibility, enhanced social media reach, compelling content opportunities, and greater brand awareness, helping partners maximize the return on their sponsorship investment.

“Our goal has always been to create meaningful, long-term partnerships that benefit both our athletes and the brands they work with,” said Ryan Fry, Founder, Gravity Management. “We’re excited about the opportunities ahead and believe this next chapter will continue to elevate the commercial landscape of our sport.”

Supporting the company’s continued growth is Krysten Karwacki, Partner & Head of Social Media, who leads Gravity’s digital strategy, content creation, and athlete brand development. Together, the leadership team is focused on delivering best-in-class partnership activation, measurable social media growth, and exceptional value for both athletes and sponsors.

The launch also includes a new website, refreshed visual identity, and an expanded suite of sponsorship assets designed to connect leading organizations with some of the most accomplished athletes in the sport.

As Gravity Management continues to grow, its mission remains unchanged: helping athletes build stronger brands, create lasting commercial partnerships, and unlock opportunities that extend well beyond competition.

About Gravity Management

Founded in 2022, Gravity Management is a full-service athlete management and commercial partnership agency specializing in elite curling. The company provides sponsorship sales, partnership management, social media management, content creation, brand strategy, and commercial consulting for many of the world’s top curling teams. Representing 10 elite teams across five countries, Gravity Management works with Olympic, World, and Grand Slam champions to build meaningful partnerships that create long-term value for athletes, brands, and the sport.