In this incredible time of the rise of women’s sports, let’s not forget curling. Team Homan has had a record-breaking 2023-24 season, setting new standards and capturing the world’s attention. Here’s a closer look at their achievements and the exciting changes coming in the next season.

Record-Breaking Season

Team Homan’s performance this season has been nothing short of phenomenal. They won the Women’s World Championship, securing their place as the #1 team in the world. Their season stats are impressive:

• Remarkable 24-1 combined record at the Scotties Tournament of Hearts and Worlds, culminating in Canada’s first world curling title since 2018.
• 67 wins and 7 losses- an unprecedented 90.5%-win record.
• Out of 10 events, they qualified for 9, made 8 finals, and won 7 events.

Broadcast Milestones

The popularity of Team Homan extends beyond the ice, as their games have dominated broadcast viewership:

• The 2024 Scotties Tournament of Hearts final outperformed the Brier final on TSN, becoming the #1 Scotties average in the last 5 years. The gold medal game saw a 918K AMA and a reach of 2.2M.
• The 2024 Women’s World Championship final outperformed the Men’s Championship final with Gushue on TSN, with Team Homan’s games averaging 410.7K viewers per game, peaking at 900K for the final.
• The Canadian Open Final (Homan vs. Tirinzoni) was the #1 watched game on Sportsnet during the entire Grand Slam of Curling season, even beating the men’s broadcasts.
• Team Homan beat the viewership numbers for the respective men’s finals in all three Slam finals they competed in.

Attendance and Social Media Growth

The excitement around Team Homan translated into higher attendance and a booming social media presence:

• Team Homan’s social media following increased by 50% YoY (+400K across team and players).
• Women’s Worlds attendance surged by 31% compared to 2022.
• The Scotties Tournament of Hearts saw a 25% increase YoY.
• The Grand Slam of Curling attendance was up 11% YoY.

The #HomanEmpire is just getting started on the Road to the Olympics, having already secured their spot for the Olympic Trials in November 2025. They continue their momentum in the offseason making big support staff changes.

Strategic Changes for the Future

Team Homan announced strategic changes to underscore the team’s unwavering commitment to excellence in the 2024-25 season and beyond.

Celebrated Canadian skip Brendan Bottcher will step into the coaching role for Team Homan next season. Brendan brings a wealth of strategic insight and leadership to the team, having finished as the No. 1 ranked Canadian skip (CTRS) last season and medaled at 7-of-8 Briers, including gold at the 2021 Canadian men’s championship.

Rachelle Brown, whose steadfast support as Team Alternate proved invaluable during the 2024 Scotties Tournament of Hearts and World Championships, will continue as a permanent member of Team Homan until the culmination of the current Olympic cycle.

In addition to joining Team Homan as coach, Brendan will team up with Rachel in Mixed Doubles, aiming to excel in the Mixed Doubles Olympic Curling Trials from December 30, 2024, to January 4, 2025.

For more information, contact:

Gravity Management

Jess Szabo

Co-Founder & CEO

jess@gravitymanagement.ca

About Team Homan

Team Homan, from the Ottawa Curling Club, made waves as Team Canada at the 2018 Winter Olympic Games following their hometown victory in the 2017 Roar of the Rings. Their 2023-24 season was a triumph, with a historic 67-7 record, including seven championship titles in ten events, clinching Canada’s first world curling title since 2018. Rachel Homan and Emma Miskew, curling partners for over two decades, boast impressive accolades, including two-time World Women’s Curling Champions, four-time national champions, and a record fifteen Grand Slam of Curling titles. Joined by Sarah Wilkes, a former Scotties Tournament of Hearts champion, and Tracy Fleury, the former #1 Canadian-ranked skip (2021-22 season), together they’ve secured eleven event wins, including the 2024 Worlds and Scotties Tournament of Hearts and four Grand Slam titles, solidifying their status as the current #1 ranked team worldwide.

Photo by: Shane Wilkie