Toronto, ON | July 2, 2025 — Gravity Management is proud to unveil its next chapter, marked by a bold evolution of the agency, expanded partnerships, and a re-energized leadership team — all designed to accelerate the commercial and brand growth of curling.
As co-founder and longtime visionary behind Gravity, Jess Szabo is stepping away into a new role as Vice President of Marketing at The Curling Group, the new owners of the Grand Slam of Curling and the driving force behind Rock League — the first-ever professional curling league launching in Spring 2026. While Jess now helps shape the sport’s future from within, Gravity remains stronger than ever, powered by a dynamic new leadership structure, expanded services, and fresh partnerships built to elevate both athletes and brands.
A Full-Service Hub for Athletes, Teams, Brands and Sponsors
As curling becomes more global, commercial, and culturally relevant, Gravity is doubling down on its core strength: being the go-to partner for elite teams and the brands that back them.
We’re excited to announce two new strategic partnerships that amplify our reach across sponsorship, content, and influencer marketing:
- Rogue Sports – A modern sports media sales agency led by Rob DePodesta and Matt Bloom, Rogue specializes in brand partnerships and sponsorship strategy across Canada’s sports landscape. With Rob’s background in curling and Matt’s creative leadership, Rogue will represent Gravity’s roster in the marketplace, ensuring the sport’s top teams are aligned with forward-thinking brands.
- Upper Savy Group – A fast-growing influencer agency founded by Tiffiny Lai, Upper Savvy connects talent with top-tier brand campaigns across sport, lifestyle, wellness, and more. This partnership unlocks new individual influencer opportunities for Gravity’s athletes, enabling them to grow their brands and diversify their revenue streams.
Together, these partnerships position Gravity as the only agency in curling offering integrated support across sponsorship, social media, content, and influencer marketing — all under one roof.
Growing the Team: Welcoming Klaudia Caldwell
To support this growth, Gravity is thrilled to welcome Klaudia Caldwell as our new Social Media & Marketing Manager. With over a decade of experience, Klaudia has led content and strategy across professional sports leagues, athletes, and media brands. With a passion for storytelling and an eye for innovative content, Klaudia will lead all social media and marketing initiatives for Gravity’s roster while collaborating with our partners on high-impact campaigns. Her addition strengthens our creative engine and reinforces our mission to become the most influential and innovative agency in the sport.
The Future Is Team-First
Gravity Management was built to champion curling’s best — and now, more than ever, we’re equipped to deliver. With integrated social media management, world-class content production, sponsorship and influencer strategy, and a growing team of experts who live and breathe the sport, Gravity is curling’s premier agency for brand growth and commercial success.
Whether you’re an Olympic champion looking to grow your legacy or a rising team ready for the spotlight, Gravity is here to help you win — on and off the ice.
For more information, contact:
Gravity Management
Ryan Fry
Co-Founder & President
About Gravity Management
Gravity Management is a premier curling agency specializing in tailored solutions for athletes, teams, talent, and brands. With a deep understanding of the curling landscape, Gravity Management excels at creating personalized brand strategies that elevate its clients’ presence in the sport. The agency’s core values of excellence, professionalism, and innovation drive its mission to foster powerful connections and achieve unparalleled results. Together with its clients, Gravity Management is redefining the possibilities within the sport of curling.
About Rogue Sports
Rogue Sports is a modern sports media sales agency built to move fast, think creatively, and deliver real results. Founded by two longtime sports media executives, Rogue represents a curated roster of top-tier media properties and talent across hockey, curling, and beyond. The agency specializes in sponsorship sales, brand partnerships, and integrated media programs, with a sharp focus on aligning properties with the right partners and a business model rooted entirely in performance. Rogue works across every corner of the Canadian sports landscape, from grassroots to the pros, and proudly represents some of the most exciting platforms and voices in the country.
About Upper Savvy Group
Upper Savvy Group is a boutique creative agency specializing in brand strategy, content production, and audience engagement for forward-thinking brands. Founded by creative marketer and strategist Tiffiny Lai, Upper Savvy blends cultural insight with business strategy to deliver storytelling that resonates and drives results. With a portfolio spanning over 50 brands across sports, entertainment, wellness, and lifestyle, Upper Savvy has led initiatives ranging from viral content campaigns and influencer programs to rebrands and go-to-market launches. The agency is known for its trend-savvy approach, high-impact creative, and collaborative spirit, building bold brands that connect with today’s audiences and shape tomorrow’s culture.