Welcome to Gravity Management

A game-changing curling agency, our team confidently delivers on the visions we create. Gravity Management exists to elevate the sport of curling and the athletes who define it. We connect world-class players with world-class opportunities—building meaningful partnerships, compelling content, and sustainable personal brands. We do this with a deep respect for the game, a clear understanding of its evolving landscape, and a relentless focus on unlocking long-term value for every stakeholder involved.

At Gravity Management, we understand these individuals’ and organizations’ distinct requirements and aspirations, allowing us to deliver exceptional results tailored to their needs. Together, we propel our clients to new heights of success, making the relationships we develop fuel our ambition.

Through compelling campaigns, we captivate audiences and drive engagement. Through our tailored brand strategies we position clients for prominence in the market. We strive to foster an environment of excellence, professionalism, and innovation where collaboration and forging powerful connections are the cornerstones of our approach.

Together with our clients, we believe that our effort determines success, and we can’t wait to see what the future holds for this sport.

Co-Founder & President

Ryan Fry

A co-creator of Gravity Management is a highly accomplished individual in the curling world. With an Olympic gold medal and over 25 years of competitive experience, Ryan’s expertise is unparalleled. As our company’s COO, Ryan is the National Head Coach of the Italian Men’s Curling team, who are #1 in the world, and are the home team competing in the 2026 Olympic Games in Milano Cortina, Italy. His dedication to curling is unwavering, and it’s his passion to help grow the sport he loves internationally.


Ryan has significantly contributed to various team sponsorship campaigns, leveraging his industry knowledge and forging successful alliances. His insights and collaborative approach have been instrumental in the success of these partnerships.

As a co-creator of Gravity Management, Ryan’s multifaceted background and passion for sports and business bring a unique perspective to the agency. He intends to use his ambition and knowledge to help serve the company’s clients.

Marketing Director

Krysten Karwack

Krysten has spent the last seven years building personal brands behind the scenes as a freelance social media marketer, working with top curlers and teams across the sport. A Creative Communications grad with a PR major, she blends sharp strategy with clean design and athlete-first instincts.

She’s also been a competitive curler for 24 years and currently plays on Team Einarson. She gets the sport, the audience, and the pressure, and she’s here to help our clients grow with clarity, consistency, and confidence.

Our Services

What Services We Offer

We work with trusted experts in the industry to help fill in the gaps and ensure our clients are fully serviced.

Brand
  • Logo design
  • Brand strategy & kit
  • Nonprofit consultation
Content
  • Content strategy
  • Scripts / storyboards
  • Capture / editing
Influencer
  • Media kit
  • UGC
  • Affiliate campaigns
Marketing
  • Marketing plans
  • Digital marketing
  • Market research
Social Media
  • Planning & calendar
  • Execution & optimization
  • Reporting
Sponsorship
  • Consulting & deck creation
  • New business development
  • Account management